Marketing Management & Customer Centricity

Customer-Centricity and Marketing Management.

Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing [1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented.

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3 signs your company is not customer-centric

3 signs your company is not customer-centric.

“Customer is king!” This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a well-oiled customer-centric machine.

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