As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your [...]

Requirements are not very high in the regular refrigeration market, which includes supermarkets and industrial applications. But things are different in the Petrochemical as well as Oil & Gas [...]

Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing [1] is all about customer-centricity. It explains why the right culture, incentives and [...]

I remember very well when we started the development of our Double Block & Bleed Valve Series. We called it “VariAS-Blocks”. Production started 20 years ago, and we have made many improvements [...]

“Customer is king!” This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the [...]

Today, manufacturing has become global. Imagine a salesman in Europe or America. He supplies his product for a project in the Middle East, coming from their factory in India, which sources its [...]